Freelancers

Broad experience in software industry and content marketing, covering a large array of positions and interests, from Lead Technical Writer to Web and Digital Copywriter.

I love to take difficult technical concepts, understand their practical application and convey their meaning to a larger audience through easy communication across the online environment.

After working for more than 10 years in the software industry, I am recognized by colleagues and employers as trustworthy and reliable, easy to get along and driven by a strong work ethic.

Skills: Content Creation, Copywriting, Community Building, Branding for tech products, Social Media Strategist, Search Engine Optimization, Software Specialist, Technical Writing.

·         Copywriting

1.      Creating compelling copy for digital marketing campaigns, brochures, landing pages, press releases and newsletters.

2.      Collaborating with design and marketing teams to deliver copy that complements visual storytelling for promotional materials.

3.      Writing in a variety of formats (both long and short form), including: banner adds, web content, etc.

·         Content writing

1.      Writing guest posts for industry publications and informative articles on a variety of topics.

2.      Create and market content that drives conversions on blogs and social media channels.

3.      Reviewing, editing and proofreading press releases, emails, blog articles, product guides and content written by others.

·         Technical writing

1.      Organize and publish the technical documentation for software products.

2.      Create user guides, installation guides and quick installation guides.

07/2015 - Present – EveryMatrix Ltd

Position: Digital Copywriter

• Writing guest posts for industry publications and informative articles on EveryMatrix corporate blog: https://everymatrix.com/blog

• Creating compelling copy for digital marketing campaigns, brochures, landing pages, press releases and newsletters;

• Ensuring content consistency across all channels and increasing brand awareness.

• Building and maintaining good relationships with publications.

• Conducting online research and interviewing various key players in the industry.

• Creating topics for social media campaigns to educate target audiences and highlight the effectiveness of   products and solutions; 

• Collaborating with design and marketing teams to deliver copy that complements visual storytelling for promotional materials;

• Developing and managing content for corporate web site;

• Writing in a variety of formats (both long and short form), including: banner adds, web content, etc.

05/2014 - 07/2015 – Heimdal Security

Position: Web Copywriter

• Writing informative blog articles on internet security topics, based on thorough research, on Heimdal security blog;

• Create and market content that drives conversions on blogs and social media channels;

• Maintaining consistent messaging across social media channels, blogs, web pages and press releases

• Writing copy for e-mail marketing campaigns

• Writing UI content for the product application

• Reviewing, editing and proofreading press releases, emails, blog articles, product guides and content written by others.

03/2010 - 04/2014 – Bitdefender

Position: Lead Technical Writer

• Organize and publish the technical documentation for the Bitdefender products;

• Lead the documentation team to deliver the requested user guides, installation guides and quick installation guides;

• Work closely with the Marketing Team to improve the Bitdefender products;

• Keep a close contact with the Technical Teams to understand and include the technical terms in the documentation sphere;

• Create and update the Bitdefender Autorun files before delivering the final product in the market;

• Collaborate with the Bitdefender Support Teams to provide the best How To articles;

• Create voice-to-text video tutorials in Adobe Captivate for the Bitdefender Support Page.

01/2008 - 03/2010 – Bitdefender

Position: Technical Support Engineer

• Assisting Bitdefender customers via telephone, email and chat on technical issues with the antivirus (troubleshooting installation, upgrade issues, disinfection, etc);

• Advising on Bitdefender product and OS best performance procedures.

06/2006 - 12/2007 – Softwin

Position: Customer Service Representative

• Assisting Softwin’s French customers via phone and email with troubleshooting procedures.

• Replying to customer inquiries by e-mail, phone and chat.

09/2004 - 03/2007 – 'Ioan Petrus' Theoretical Highschool

Position: Teacher of English - French Languages

You can check the articles written for the security (Heimdal Security) and the iGaming (EveryMatrix) industry here:

https://ro.linkedin.com/in/aurelian-neagu-12777323